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Can gasoline prices at the pump in Wisconsin be changed more than once a day?

Katherine Langford
Editor-in-Chief · Thursday, November 12, 2026 at 11:00 AM · 1 min read
Can gasoline prices at the pump in Wisconsin be changed more than once a day? — Hartland Business news
Reading Time: < 1 minute Wisconsin Watch partners with Gigafact to produce Fact Briefs — bite-sized fact checks of trending claims. Read our methodology to learn how we check claims. No. On the retail sale of gasoline in Wisconsin, state law states : “All prices posted shall remain in effect for at least 24 hours after they are posted.” The law is aimed at protecting consumers from deceptive advertising. In 2026, the Department of Agriculture, Trade and Consumer Protection issued a warning to at least one gas retailer after receiving complaints that prices were raised more than once in 24 hours. Gas prices have been volatile since the start of the Iran war in February. As of Nov. 9, the average price for a gallon of regular gas in Wisconsin was $3.92, according to AAA. A week earlier, the average was $4.23. A year earlier, it was $2.85. The record-high average gas price in Wisconsin hit $4.92 in June 2022, but exceeded $5 in six southeastern counties . This Fact Brief is responsive to conversations such as this one . Sources Wisconsin State Legislature: Fraudulent representations Wisconsin Department of Agriculture, Trade and Consumer Protection: Changing Fuel Price More Than Once in 24 Hours Wisconsin Department of Agriculture, Trade and Consumer Protection: Complaint Form: Changing Fuel Price More Than Once In 24 Hours Justia.com: 2025 Wisconsin Statutes & Annotations Chapter 100 – Marketing; trade practices. 100.18 – Fraudulent representations WTMJ-TV: Hartford Kwik Trip cited for raising fuel prices more than once in 24 hours, state says Wisconsin Revenue Department: Monthly Economic Update Wisconsin Public Radio: Average gas price in Wisconsin climbs to more than $4 per gallon AAA: Wisconsin Average Gas Prices Wisconsin Watch: Did gas prices in Wisconsin top $5 a gallon in June 2022? Appleton Post-Crescent: Can Wisconsin gas stations raise their prices more than 5 cents a day? There's no law against it Read More Fact Briefs Can gasoline prices at the pump in Wisconsin be changed more than once a day? Are the majority of University of Wisconsin-Madison freshmen from Wisconsin? Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Close window Republish this article This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License . Scroll down to copy and paste the code of our article into your CMS. The codes for images, graphics and other embeddable elements may not transfer exactly as they appear on our site. *** Also, the code below will NOT copy the featured image on the page. You are welcome to download the main image as a separate element for publication with this story. *** You are welcome to republish our articles for free using the following ground rules. Credit should be given, in this format: “By Dee J. Hall, Wisconsin Watch” Editing material is prohibited, except to reflect relative changes in time, location and in-house style (for example, using “Waunakee, Wis.” instead of “Waunakee” or changing “yesterday” to “last week”) Other than minor cosmetic and font changes, you may not change the structural appearance or visual format of a story. If published online, you must include the links and link to wisconsinwatch.org If you share the story on social media, please mention @wisconsinwatch (Twitter, Facebook and Instagram), and ensure that the original featured image associated with the story is visible on the social media post. Don’t sell the story or any part of it — it may not be marketed as a product. Don’t extract, store or resell Wisconsin Watch content as a database. Don’t sell ads against the story. But you can publish it with pre-sold ads. Your website must include a prominent way to contact you. Additional elements that are packaged with our story must be labeled. Users can republish our photos, illustrations, graphics and multimedia elements ONLY with stories with which they originally appeared. You may not separate multimedia elements for standalone use. If we send you a request to change or remove Wisconsin Watch content from your site, you must agree to do so immediately. For questions regarding republishing rules please contact Jeff Bauer, digital editor and producer, at jbauer @wisconsinwatch.org Can gasoline prices at the pump in Wisconsin be changed more than once a day? by Tom Kertscher / Wisconsin Watch, Wisconsin Watch November 12, 2026 Can gasoline prices at the pump in Wisconsin be changed more than once a day?

by Tom Kertscher / Wisconsin Watch, Wisconsin Watch
November 12, 2026

Wisconsin Watch partners with Gigafact to produce Fact Briefs — bite-sized fact checks of trending claims. Read our methodology to learn how we check claims.

No.

On the retail sale of gasoline in Wisconsin, state law states: 

“All prices posted shall remain in effect for at least 24 hours after they are posted.”

The law is aimed at protecting consumers from deceptive advertising.

In 2026, the Department of Agriculture, Trade and Consumer Protection issued a warning to at least one gas retailer after receiving complaints that prices were raised more than once in 24 hours.

Gas prices have been volatile since the start of the Iran war in February.

As of Nov. 9, the average price for a gallon of regular gas in Wisconsin was $3.92, according to AAA.

A week earlier, the average was $4.23.

A year earlier, it was $2.85.

The record-high average gas price in Wisconsin hit $4.92 in June 2022, but exceeded $5 in six southeastern counties.

Sources

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